inspiration
…i aspire to be a great storyteller one day. This ad from yesterday’s superbowl gives me insight into what great storytelling is all about. Check it out:
When I first became interested in storytelling as a profession, the girl I was dating bought me a copy of Robert Mckee’s Story. In it, Mckee essentially writes that screenwriting comes down to “a good story, well told.”
The first thing I got from the ad is that it’s a simple and solid concept–the progression of a relationship as seen through keyword searches (A GOOD STORY).
The second part (WELL TOLD) occurs through that ad’s use of sound design. It brilliantly incorporates audio — the heightened progression of the music, the plane in flight, the baby crying at the end — to enhance the story while allowing me, the viewer, to fill in the visual gaps.
These two elements came together in a way that made me stop and pay attention…made me ask, “what’s going on here?”, and about 10 seconds into it, i got my answer…not because the commercial “told” me, but because it provided clues for me to solve (SHOW DONT TELL).
great ex of what an ad should be. have you written any scripts yet? have any example of your screenwriting?